Introduction
Students will explore how an advertising agency works.
Topics will include:
Business structure and organization
Business planning
Employee roles and responsibilities
Role of labor organizations
Employee rights
Finance and budgets
Health, Safety and Environment
Community Issues
Technical and productions skills
Personal work habits
10 Standards are covered
QPI 7 is covered
Standards
1) Research recent developments in information technology affecting the supply/demand characteristics of the job market, including career pathways and occupational outlooks for occupations in business and finance that require information technology expertise. Synthesize findings into a presentation highlighting the typical roles and responsibilities of professionals in high-growth occupations.
2) Identify, connect, and demonstrate the correct usage of elements of a typical home computer, including a monitor, keyboard, mouse, network cable, and USB devices (such as camera, memory, or scanner). Perform basic troubleshooting as needed for situations involving these components (e.g., if the computer does not recognize a device).
3) Correctly and safely execute basic file management operations on a typical personal computer and shared storage media, including the opening, creating, copying, moving, deleting, and renaming of files and folders, as well as searching for a specified file or folder on local or networked storage media.
7) While preparing materials and assignments in this course, use a browser to access and download Internet resources by uniform resource locator (URL), hyperlink, or favorite/bookmark.
8) Use a word processing program to create and format documents with academic and business styles (e.g., memos, letters, agendas, reports, tabular lists) to communicate the results of research, meetings, lab reports, and relevant assignments in this course. Page 3
9) Craft documents using word processing program features and methods such as: a. Paragraph formatting (line spacing, justification, indentations) b. Bulleted and numbered lists c. Tables of multiple columns, with and without borders d. Margins, headers, footers, page numbers, and footnotes e. Typeface fonts and weights, including hyperlinks f. Capitalization, punctuation, number expression, grammar g. Printing orientation, one- or two-sided, to a selected printer h. Bibliographies and tables of contents i. Saving to a file that can be shared and/or transported, including saving to cloudbased or external sources
10) Enhance documents by including graphic arts components such as borders and shaded elements, graphs and charts from other programs, watermarks, and imagery imported from technology devices and drives as well as sources retrieved from the Internet, including adding citations and/or captions for each element when appropriate.
11) Create, format, and edit documents suitable for print or electronic distribution, both four color and two-color (black and white).
13) Complete a comprehensive word-processing project with instructor approval that applies the skills acquired in this section. For example, prepare a contract, MLA-style report, business proposal, or budget report from a student organization.
27) Employ skills covered in this course (document processing, spreadsheet applications, electronic presentations, databases, Internet fluency) to complete a cross curricular project approved by the instructor.
Students will explore how an advertising agency works.
Topics will include:
Business structure and organization
Business planning
Employee roles and responsibilities
Role of labor organizations
Employee rights
Finance and budgets
Health, Safety and Environment
Community Issues
Technical and productions skills
Personal work habits
10 Standards are covered
QPI 7 is covered
Standards
1) Research recent developments in information technology affecting the supply/demand characteristics of the job market, including career pathways and occupational outlooks for occupations in business and finance that require information technology expertise. Synthesize findings into a presentation highlighting the typical roles and responsibilities of professionals in high-growth occupations.
2) Identify, connect, and demonstrate the correct usage of elements of a typical home computer, including a monitor, keyboard, mouse, network cable, and USB devices (such as camera, memory, or scanner). Perform basic troubleshooting as needed for situations involving these components (e.g., if the computer does not recognize a device).
3) Correctly and safely execute basic file management operations on a typical personal computer and shared storage media, including the opening, creating, copying, moving, deleting, and renaming of files and folders, as well as searching for a specified file or folder on local or networked storage media.
7) While preparing materials and assignments in this course, use a browser to access and download Internet resources by uniform resource locator (URL), hyperlink, or favorite/bookmark.
8) Use a word processing program to create and format documents with academic and business styles (e.g., memos, letters, agendas, reports, tabular lists) to communicate the results of research, meetings, lab reports, and relevant assignments in this course. Page 3
9) Craft documents using word processing program features and methods such as: a. Paragraph formatting (line spacing, justification, indentations) b. Bulleted and numbered lists c. Tables of multiple columns, with and without borders d. Margins, headers, footers, page numbers, and footnotes e. Typeface fonts and weights, including hyperlinks f. Capitalization, punctuation, number expression, grammar g. Printing orientation, one- or two-sided, to a selected printer h. Bibliographies and tables of contents i. Saving to a file that can be shared and/or transported, including saving to cloudbased or external sources
10) Enhance documents by including graphic arts components such as borders and shaded elements, graphs and charts from other programs, watermarks, and imagery imported from technology devices and drives as well as sources retrieved from the Internet, including adding citations and/or captions for each element when appropriate.
11) Create, format, and edit documents suitable for print or electronic distribution, both four color and two-color (black and white).
13) Complete a comprehensive word-processing project with instructor approval that applies the skills acquired in this section. For example, prepare a contract, MLA-style report, business proposal, or budget report from a student organization.
27) Employ skills covered in this course (document processing, spreadsheet applications, electronic presentations, databases, Internet fluency) to complete a cross curricular project approved by the instructor.
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